Beyond the T-Shirt: Corporate Branding

Custom heat transfers have become a staple for personalizing apparel, but their potential extends far beyond creating cool t-shirts. The true strength of heat transfers lies in their ability to seamlessly adhere to a wide range of products and materials, opening a treasure trove of possibilities for businesses looking to enter new markets or expand their offerings. From creating a cohesive corporate look to promoting events and team spirit, heat transfers offer a versatile and impactful solution.

Corporate Branding

Company Uniforms
From polos and button-downs to lab coats and chef jackets, personalize staff uniforms with a company logo, department names, or employee designations. Create a full suite of uniform options with jackets and coats.

Brand Experience
Heat transfers go way beyond just clothing! Use them to create a unified and professional brand experience across various items. Think bags, hats, coasters, and even gift bags.

Curate an elevated brand experience with heat transfers applied to a variety of items.

Bags
Branded totes, backpacks, laptop sleeves, and messenger bags make an excellent gift for staff or clients as well as a high-quality giveaway for conferences, trade shows, and company events. With new technologies like direct-to-film (DTF) transfers that allow for vibrant full-color branding, corporate customization is simple, affordable, and will leave a lasting impression on staff and clients.  

Hats
Hats are the perfect opportunity to elevate brand experience and expand corporate offerings. Upgrade plain hats with custom designs or logos that will create a sense of team spirit at company outings, sporting events, or volunteer days.

Customized hats provide an easy upsell opportunity.

Beyond the Expected

The magic of heat transfers lies in their ability to adhere to various materials. Here are some unexpected ways to use them for your corporate brand:

Promo
Journals, coasters, can coolers, and more can be easily customized utilizing custom heat transfers. With digital transfer options that apply at temperatures as low as 275°F, promo items are becoming more and more achievable to customize with a heat press.

Customize promo items like journals with custom heat transfers.

Signage
Craft custom banners for trade shows, conferences, or even your office lobby using heat-transferred graphics and logos. We’ve had success applying heat transfers to acrylic, kraft paper, and cardboard materials.  

Screen Print Transfer vs. Digital Transfer

When it comes to customizing your corporate gear, there are two main heat transfer methods to consider:

Screen Print Heat Transfers
Ideal for large quantities and designs with a limited color palette, screen print transfers offer a durable and cost-effective solution for bulk orders of uniforms, tote bags, or hats.

Digital Heat Transfers
Perfect for full-color logos, intricate designs, or smaller batches, digital heat transfers allow for high-resolution printing and greater flexibility in creating unique and eye-catching branding elements.

Digital transfers can easily be applied to a wide range of substrates, including cork coasters.

Conclusion

With their extensive range of applications and user-friendly approach, custom heat transfers are a powerful tool for building a cohesive and impactful corporate brand identity for your clients or your own business. From personalizing uniforms and promotional items to creating eye-catching signage, heat transfers offer endless possibilities. So, ditch the limitations and get creative! Explore the diverse world of heat-transferable materials and watch as brands come to life!