Perceived value encompasses everything from brand reputation to the uniqueness of the product. Learn how custom heat transfers emerge as a game-changer for apparel decorators seeking to elevate their offerings and stand out in the market.

Whether you're a small business owner, a creative entrepreneur, or a passionate hobbyist, offering unique and personalized apparel can set you apart from the competition. Let's explore how leveraging heat transfers can take your custom apparel business to the next level.

Heat transfers have a relatively modern history compared to other printing methods like screen printing or letterpress, but did you know that the first adoption of heat printing dates all the way back to the late 18th century?

As an apparel decorator, it's important to stay up to date with the latest trends in custom heat transfers in order to provide your clients with the most relevant and in-demand designs.  

Brush up on your screen print slang, transfer terminology, and design dialect with this comprehensive glossary of terms.

Forget PSL season. Get your shop ready for fall with these four fall apparel trends your customers will love.

In our first installment of ASK THE TEAM, we threw out the question - what’s your favorite HCT product and why? While the answers and explanations are wide-ranging, there’s a clear front runner! Read on to find out.

With full-color capability and low-temperature application, colorVIBE offers near limitless versatility.

This comprehensive guide will help you troubleshoot any heat printing problem and get you back to work so you can meet your deadline!

Use custom heat transfers to increase the profitability of your custom apparel business with these three tips.