It's tempting to slash prices or undercut competitors for a quick sale, but this short-term approach often leads to long-term setbacks. Let's explore why undercutting is detrimental and how focusing on value-driven strategies can secure sustainable success in sales.

Direct to Film (DTF) transfers have become a popular choice, but a key question arises: should you invest in DTF equipment and print transfers yourself, or rely on a transfer supplier? We have all the answers.

While the temptation to prioritize cost savings when choosing suppliers is understandable, it's crucial to recognize the long-term implications of this approach. Let's delve into why the "get what you pay for" mentality holds true in the world of custom transfers and why the race to the bottom can prove detrimental in the B2B market.

The second quarter can be a busy time for decorators with several key events and holidays that may drive demand for custom apparel. Find out what we recommend to keep your shop busy the next three months.

We’re sharing four tips that will help your custom apparel business prepare for a holiday rush unlike any other.

Learn how inbound marketing can help your custom apparel business attract potential buyers and ensure brand loyalty that encourages repeat business.

Learn how to create high-end, retail inspired custom apparel using screen printed heat transfers.

Use custom heat transfers to increase the profitability of your custom apparel business with these three tips.

You don't have to spend a lot of money on advertising for your business to see big results. Here are six free advertising ideas anyone can do: